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Why do you charge Franchise Fee? Ask your Brand owner before taking a Franchise

Ever heard of the brand “Subway”? They sell sandwiches. You can set-up a subway like shop yourself. Have similar kind of sauces and raw materials and sell similar menu at similar prices. Maybe you can set up shop next to a ‘Subway’ outlet and match their marketing spends. This set-up will cost you hardly 18-20 …

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Contra Call for Food Business

Most of the wealth in market is made using contra (contrarian) calls. When everybody is buying, wise people sell. When markets are in deep trouble and everybody is selling, these wise businessmen buy. Why? Because when everybody is buying, markets become overvalued and all products irrespective of quality, gets higher valuation. That’s the best time …

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a person eating pizza on the bed

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Pizza has been around for decades in India, but in 1991 the market really started to take off. The pizza industry has grown tremendously since then with the total sales of Rs. 20,000 Crores+ per annum. If we include the unorganized market, the market size is more than Rs. 50,000 Cr. This market was subdued …

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