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Pizza has been around for decades in India, but in 1991 the market really started to take off. The pizza industry has grown tremendously since then with the total sales of Rs. 20,000 Crores+ per annum. If we include the unorganized market, the market size is more than Rs. 50,000 Cr.

This market was subdued during the Covid period. Now since the market is opening up, pizza is also growing. But as t happens, every time an industry goes through a shake-up, the leader board changes. Means, the traditional winners are no longer relevant here. A whole new class of marketers will take over the winning positions. Because, they listened to the customers, and quickly adjusted to the new realities of market.

Sounds too easy to follow, isn’t it.

But not every company is able to execute this simple shift.

Because of their past glory and resistance to change.

Traditional marketing doesn’t work anymore: Traditional marketing strategies that relied on billboards and TV ads are becoming outdated as people move to digital platforms for information and entertainment.

More visual marketing: Pizza companies have taken notice of this trend and have been using more visuals in their advertising campaigns; many use social media influencers who can reach audiences outside the typical demographic of the company’s customer base.

Marketing is not the same as it used to be. People are getting savvier and more savvy and they know when they’re being marketed to. So we have to think about marketing in a different way.

Immersive Marketing: More than just a picture, a creative or a message, marketing has become today a more immersive experience. Imagine this: You see a wonderful pizza picture in your Facebook feed. Shortly after, you see a display ad with the same picture in Instagram. You also see that when you are browsing other sites. 2 days later, you get a tantalizing offer on the same product having the same image . What happens? You just pounce on the offer, isn’t it. In fact, this is what a marketer would like to think. Welcome to immersive marketing. In fact, it is much more than that, and i will explain this in a separate blog.

Till then, practice your new found knowledge and apply it in the market. Please understand, execution is the key.

Don’t just think, take action.

See you soon,

Randheer